We represent the new icons
Those who defy expectations and shift the paradigm
Who do the extraordinary and move the world
Rideout Sports and Entertainment builds talent that transcends.
When Ken Rideout was in his mid-30s, he was a successful financial services sales executive on Wall Street. He was also addicted to opioids. When Rideout’s attempts to overcome his addiction didn’t work, he took up running. Every day, he ran ten miles, and soon he was an opioid-free ultramarathon runner. Now in his 50s, is a record breaking endurance athlete, investor and entrepreneur, eager to use what he’s learned over the years to help the next generation break boundaries and tell their stories.
Ben Eld is a marketing strategist with 15 years of experience building award-winning brands and driving growth for top-tier companies. A master of the health space, Ben combines marketing expertise with a passion for brand storytelling, making him a trusted leader in crafting impactful, results-driven strategies.
Jon Bier has been running Jack Taylor, his full service PR agency, for 15 years, and in that time he’s transformed the health, fitness and cultural landscape through a combination of clear-eyed storytelling and smart business investments. The connective tissue is Bier’s deep understanding of the human experience, and how that translates into success for not just athletes, but brands, and people the world over.